Milan, Via Torino – Via Palla – Via Lupetta

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Milan, Via Torino – Via Palla – Via Lupetta

The allure of shopping in a beautiful contemporary building and rediscovering features from the 18th century, surviving bombing during the war and maintained thanks to spectacular engineering works

Pria has redeveloped the last area a stone’s throw from the Duomo that still displays the remains of the bombings of 1943.

An adventure lasting eight years, confronted with many friends, who made it possible to leave the most evident mark of Pria in Milan.

MilanoViaTorino: this is the name that Pria and its stakeholders gave to one of the most amazing investments in recent years in the heart of Milan. It led to the regeneration of the last large area in the heart of Milan that was still rundown and abandoned after the bombings of the Second World War.

Pria was supported by 15 prominent Italian families in the development of the project, who, through an increase in the capital of a special purpose vehicle, participated as financial investors and partners: this investment group was an example of a Club Deal which is rare in Italy. MilanoViaTorino was created and developed when the property market crisis was in full swing between 2007 and 2015.

The building was, and still is, classified as a listed building by the Soprintendenza delle Belle Arti e del Paesaggio (the office in charge of protecting and conserving architectural and landscape heritage). The project was authorised through:

  1. the approval of a PII (Integrated Intervention Plan) defining the volume of the project, signed by the architect Luca Piraino;
  2. the signing of the agreement with the council of Milan by virtue of which, with the detraction of costs, part of the building was granted to the Council of Milan for office space;
  3. issue of the building permit, subject to the approval by the Trust in charge of the project, signed by the architect Paolo Asti.

The project in numbers:

  • 3000m2 (total surface area) of retail space;
  • 80 garages (obtained from more than 2000m2 on the 3 underground floors);
  • 2100m2 (total surface area) of office space;
  • 300m2 (total surface area) of residential space.


  • 2007

    Acquisition of the first portion of the area by private parties.

  • 2009

    Purchase of the remaining area by the Council of Milan following a public auction.

  • 2012

    In January, commencement of the work to make the area safe and the first excavations, including archaeological digs (reaching 12 metres deep).

  • 2013

    Laying of the first foundations at the end of the year.

  • 22 maggio 2015

    Inauguration of the building.

MilanoViaTorino is the pride of Pria as it healed a gaping wound in the heart of Milan that lay open for more than seventy years, returning a beautiful contemporary building to the city, the interior of which preserves the 18th century masonry that, despite being bombed during the war, was saved thanks to ambitious engineering works.

A symbol of Italian taste and savoir faire a stone’s throw from the Duomo.


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