Our history

Established initially as a company that focused mainly on trading, over the years Pria has adapted to the changing demands of the market. By grasping opportunities for growth and defining a different business model, Pria was quick to become an authority on the management of mandates on behalf of third parties and a pioneer in the management of non-performing loans.

Always attentive to expanding its portfolio, Pria has gained the trust, as well as credit from the banking system, thus enabling it to take on major projects aimed, in particular, at the development of new and complex real estate projects.

In almost 30 years of business, Pria has had to face many challenges, which have been successfully overcome with innovative strategies, making it one of the most dynamic companies in the sector.

New business partnerships and the turnover of generations allow Pria today to follow new development opportunities with a watchful eye towards the future.